Client Portal

Brand & Content Questionnaire

Complete this step, then continue. You can return anytime from your Client Dashboard.

Your answers here are the foundation of our design and content strategy. Please be as detailed as possible. The more we know, the better we can bring your vision to life!

005-Brand & Content Questionnaire — Vinebuilders duplicate

Brand & Content Questionnaire

Your brand identity is at the heart of your website’s design. This form will guide you through a set of questions about your brand voice, target audience, visual preferences, and key messages. The information you provide will help us craft a site that not only looks professional but also speaks directly to your customers. Consider this form a creative exercise—it’s your opportunity to share what makes your brand unique.

Brand Identity & Voice

What is the core purpose of your church website?

What are your top 3–5 values?

If your website were a person, what would itspersonality be like? (e.g., expert, friendly, witty, fearless)

Describe the tone of voice for your website copy

Professional & authoritative

Friendly & casual

Playful & quirky

Inspirational & uplifting

Warm & supportive

Target Audience

Describe your ideal audience (age, goals, location, occupation).

What problem would your website solve for them?

What motivates them to choose you over another church?

Visual Style & Preferences

Visual Style & Preferences — adjectives for look & feel

List 2–3 websites you like (and why).

List 2–3 websites you dislike (and why).

Are there any visual elements you absolutely must have?

Competitor Analysis

What do your competitors do well on their websites?

Who are your top competitors? Please provide links to their websites.

What do their websites not do well? What can we do better?

Brand Identity & Voice

Target Audience

Visual Style & Preferences

Competitor Analysis